Tuesday 29th September
This weekend will see supporters from all Premier League clubs, and many fan groups in the Football League, joining together to protest against the rising cost of ticket prices. It’s our firm belief that ticket prices for both home and away fans should start at affordable levels. Our aim has always been to create the biggest, strongest and most colourful support at all Norwich matches and the cost of entering the stadium is fundamental to achieving this. And it is this that we’re campaigning for.
We’re aware that each individual club has its own economic circumstances, and we’re not campaigning for a solution that would in any way jeopardise the financial stability of the club. No one is more aware of our financial past or has a bigger interest in the club being financially managed in a responsible manner than ourselves as supporters.
The responsibility of the club has to be to provide for its own supporters, and to make the club as strong as possible it has to be centred around its fanbase. This is why, although work needs to be done by all clubs on the issue of affordable tickets, our club’s focus has to be to help Norwich fans attend games.
With Premier League teams set to receive a huge increase from television money next season, if Norwich are playing in the top flight we’d like to see some of this money go towards making football more affordable for home fans. Whilst, in our opinion, the starting price of season tickets is too high, we’d also like to see casual ticket prices in the Barclay End and River End reduced to provide more affordable tickets for those supporters who can’t attend every home game.
The area where action can be taken immediately is the prices Norwich fans pay for attending away games.
The 20’s Plenty campaign is a national campaign set up by the Football Supporter’s Federation demanding action is taken by all clubs to provide more affordable tickets. Launched in January 2013, the campaign has so far saved 68,000 fans nearly £750,000. The campaign is based around the concept that an adult away fan shouldn’t pay more than £20 for a ticket. This is something which is realistic and affordable for our club to provide our supporters, and as a result would improve the numbers supporting the team away from home.
Our average away attendance last season was the sixth highest in the Championship at 1919. Although promotion means playing in bigger stadiums with bigger away allocations, our away following is only slightly higher.
Many of the restrictions which impact fans travelling are beyond our control, such as the distance to games and the kick off times, but one thing the club can control is the economic barrier which stops many fans from travelling, who now either travel less frequently or not at all.
Given the allocations we’re given for away games and the number of fans who currently travel, the cost of subsidising tickets to £20 is around £37k a game on average, or £700k a season. This figure is calculated without taking into consideration any concession prices, so the actual figure would in fact be lower than this.
The club is currently obliged to put £200k a season towards helping away fans, so with this money used towards the campaign and concession prices considered, the additional money needed is well under £500k.
This is an affordable campaign which enables more Norwich fans to attend matches, helping us to provide the strongest support possible for the team. It would also be a gesture which helps build a bigger sense of unity between the club and the fans.
To support this campaign please join us this Saturday from 14:00 behind the Barclay End to demand more action is done to provide affordable football.